Google Overhauls Android Process for Unverified App Installation

Android has long defined itself as the open alternative to iOS—a platform where users could install any app from any source with a few taps in Settings. That era is ending. In March 2026, Google revealed the details of a new "advanced flow" that replaces Android's simple sideloading toggle with a multi-day, six-step process designed to deter scam victims from installing malicious software [1][2]. The change arrives alongside a broader mandate requiring all Android app developers to register with Google by September 2026, a policy that has united 56 organizations across 19 countries in formal opposition [3][4].

The result is a collision between Google's stated mission of protecting billions of users from fraud and the open-source community's insistence that the company is consolidating control over the world's most widely used operating system.

What Changes and When

Under the current system, installing an app from outside Google Play requires a single toggle in Android's Settings menu. The new advanced flow, which launches in August 2026, demands considerably more [2][5]:

1. Enable Developer Mode in system settings—a deliberate barrier against casual or accidental activation.
2. Confirm non-coercion by acknowledging on-screen that no one is guiding you through the process.
3. Restart the device and re-authenticate, severing any active calls or remote access sessions that scammers may be using.
4. Wait 24 hours before proceeding—a mandatory cooling-off period.
5. Verify identity using biometrics (fingerprint or face unlock) or a device PIN.
6. Choose access duration: temporary (seven days) or indefinite, with persistent warnings that the installed apps come from unverified developers.

Matthew Forsythe, Google's director of product management for Android App Safety, framed the design around anti-coercion: "Scammers rely on manufactured urgency, so this breaks their spell and gives you time to think" [6].

The advanced flow rolls out globally through Google Play Services in August 2026. One month later, in September, the underlying developer verification mandate takes effect in Brazil, Indonesia, Singapore, and Thailand, with a broader global rollout planned for 2027 and beyond [7][8].

The Scale of the Problem—and the Debate Over Numbers

Google's case rests on stark statistics. The company's own analysis found that internet-sideloaded apps contain malware at rates 50 times higher than Play Store apps [8]. In 2025, Google Play Protect identified more than 27 million new malicious apps sourced from outside Google Play—more than double the 13 million detected in 2024 and five times the 5 million caught in 2023 [9]. The company blocked 1.75 million policy-violating apps from being published on the Play Store itself that same year and banned over 80,000 developer accounts [9].

Source: Google Annual Security Report 2025

Data as of Feb 19, 2026CSV

Google also cited the Global Anti-Scam Alliance's finding that 57% of surveyed adults experienced a scam in 2025, resulting in an estimated $442 billion in global consumer losses [8].

But critics argue the numbers require context. Play Store itself is not immune to malware—224 malicious apps were removed after an ad fraud campaign was discovered in September 2025 [7]. And the 50x figure compares all internet-sourced APKs, including those downloaded by users deceived by phishing links, against a curated store with automated review. The comparison, opponents say, conflates the behavior of scam victims with the choices of informed power users who install apps from trusted repositories like F-Droid.

The Developer Verification Mandate

The advanced flow exists as a concession. Google's primary policy change is the developer verification requirement: starting September 2026, every app installed on a certified Android device must be linked to a registered developer [8][10].

Registration requires developers to provide their legal name, address, email, phone number, and in some cases a government-issued ID. Organizations must also supply a D-U-N-S Number—a business identifier issued by Dun & Bradstreet that can take up to 30 business days to obtain [3][10]. Individual developers pay a one-time $25 fee [7].

Google has carved out one exception: free limited distribution accounts for students and hobbyists, which allow apps to be shared with up to 20 devices without identity verification or fees [8][6]. Critics view this as inadequate for projects with larger user bases.

"An Existential Threat": Open-Source and Civil Society Push Back

The response from the open-source ecosystem has been forceful. On February 24, 2026, the KeepAndroidOpen coalition published an open letter to Google signed by 56 organizations across 19 countries [3][4]. Signatories include the Electronic Frontier Foundation, the Free Software Foundation Europe, the Tor Project, Proton, KDE, LineageOS, Nextcloud, and F-Droid itself [3][11].

The letter raises several core objections:

Centralized control. Requiring all developers to register with Google gives the company the technical ability to disable any app across its entire certified device ecosystem—roughly 95% of Android devices worldwide [7]. Critics see this as a censorship vector, particularly for apps that distribute circumvention tools in countries with repressive internet policies.

Privacy and surveillance. Mandatory identity disclosure creates risks for developers in vulnerable positions. The open letter cites the ICEBlock developer case, where federal prosecution threats were directed at an app developer whose identity was known [7]. Anonymous or pseudonymous distribution, long a feature of open-source culture, becomes functionally impossible under the new rules.

Barriers to entry. The $25 fee, while modest in isolation, combines with identity verification requirements and D-U-N-S Number processing times to create friction that disproportionately affects independent developers, academic researchers, and contributors in lower-income countries [3][10].

F-Droid, which hosts approximately 3,800 free and open-source apps, has called the policy an "existential threat" and estimates that 85% of its apps could face package ID conflicts under the new system [7][12]. The organization has formally advised developers against registering and indicated it will not comply with the verification mandate [12].

Marc Prud'hommeaux, an F-Droid board member, told reporters he estimates 90–95% of Android developers oppose the policy and said he has contacted antitrust officials in four U.S. states as well as Brazilian and EU regulators [4].

An Android Authority poll of 6,537 users found that 48% expressed concern about reduced openness and harm to power users, 31% acknowledged the security rationale but considered the implementation excessive, 18% supported the change, and 3% said they were unaffected because they never sideload [5].

How Android's Approach Compares to iOS

The comparison with Apple's iOS is instructive but imperfect. Apple maintained an almost total ban on sideloading until the EU's Digital Markets Act forced compliance. Beginning in early 2024 with iOS 17.4, EU users gained access to alternative app marketplaces, though Apple imposed its own friction: notarization requirements, a Core Technology Fee, and restrictions on which developers could qualify [13].

By 2026, Apple has expanded EU compliance further, planning to allow authorized developers to distribute apps directly from their websites [13]. But these changes apply only within the EU. Globally, iOS remains a closed ecosystem.

Android's historical openness has produced measurably different security outcomes. Google's own data shows dramatically higher malware exposure from sideloaded sources [8]. But correlation is not causation—Android's openness also enables a broader range of legitimate use cases that iOS simply does not permit. The question is whether adding six steps and a 24-hour delay to sideloading is a proportionate response, or whether it crosses into territory that undermines the platform's defining characteristic.

Markets Where Play Store Access Is Limited

The policy's impact extends well beyond Western markets. Google Play is not available in China, where domestic Android manufacturers like Huawei, Xiaomi, and Oppo operate their own app stores [14]. Russia and Iran face similar constraints due to sanctions and government restrictions.

In these markets, sideloading and alternative app stores are not power-user preferences—they are the primary distribution channels. Android's approximately 3.9 billion active devices span regions with dramatically different infrastructure and regulatory environments [15]. India, where Android holds 95.21% market share, and Indonesia, at 86.8%, are among the first enforcement countries [15][8].

Google has not publicly detailed a support plan for markets where Play Store access is blocked or restricted. The open letter specifically highlights this gap, arguing that mandatory developer verification could effectively cut off software distribution in countries where Google's own services are unavailable [3].

Source: DemandSage / StatCounter

Data as of Jan 15, 2026CSV

Regulatory and Antitrust Exposure

The timing of Google's announcement coincides with active regulatory scrutiny across multiple jurisdictions.

European Union. The Digital Markets Act explicitly requires gatekeeper platforms to allow sideloading and alternative app distribution [13]. A March 2025 preliminary investigation found Google in potential violation of DMA provisions [7]. Tightening sideloading restrictions while the EU is simultaneously mandating openness creates an obvious tension. Google's position is that the advanced flow preserves user choice while adding safety measures, but EU regulators may disagree.

United States. The FTC filed an amicus brief following Epic Games' antitrust victory against Google in August 2024, signaling federal interest in Android distribution practices [7]. Four state attorneys general have reportedly been contacted by F-Droid's representatives regarding the verification mandate [4].

United Kingdom. The Competition and Markets Authority continues a Strategic Market Status investigation into mobile ecosystems [7].

South Korea. Existing telecommunications law requires app store interoperability, and Korean regulators have previously challenged both Apple and Google on distribution restrictions.

The central legal question is whether developer verification constitutes a legitimate security measure or a competitive barrier that extends Google's app store dominance to the entire Android ecosystem—including apps that never touch Google Play.

The Competitive Barrier Argument

The Hackaday analysis of the announcement raised a pointed critique: "Scammers will simply work around this issue by buying up already verified developer accounts. At the same time, it'll cripple third-party app stores and indie developers who had intended to distribute their Android app by simply providing an APK download" [1].

This argument has structural merit. Verification creates accountability for developers who operate in good faith, but organized fraud operations routinely acquire verified accounts on platforms from Facebook to Amazon. Meanwhile, legitimate developers who value anonymity or operate in hostile jurisdictions face real costs.

Only one organization—the Developers Alliance—has publicly supported the change [7]. Google's own framing acknowledges the tension. The company's Android Developers Blog post was titled "Android developer verification: Balancing openness and choice with safety" [8]. The president of Android Ecosystem stated: "You want a platform to be open, but you need a platform to be safe" [5].

What Comes Next

The August 2026 launch of both the advanced flow and limited distribution accounts will provide the first practical test of the system. The September enforcement in four countries—Brazil, Indonesia, Singapore, and Thailand—will reveal how the policy interacts with markets where alternative distribution is widespread.

Several outcomes remain uncertain: whether EU regulators will view the advanced flow as DMA-compliant; whether F-Droid and other repositories will ultimately register or pursue legal challenges; whether the 20-device limit on unverified distribution accounts will be expanded; and whether Google will address the gap for markets without Play Store access.

For Android's 3.9 billion users, the practical impact varies enormously. Those who install apps exclusively from Google Play will notice nothing. Power users who sideload will face a one-time, multi-day process that—once completed—restores indefinite installation capability. But for the ecosystem of independent developers, open-source maintainers, and users in restricted markets, the change represents a fundamental shift in who controls what software can run on an Android device.

The answer to that question will be shaped not just by Google's product decisions, but by regulators in Brussels, Washington, Brasília, and beyond.