Apple Delays Smart Home Display Launch for New AI and Siri Integration

The smart home display sitting in Apple's labs in Cupertino is finished. It has been finished for months. The square, 7-inch screen — designed to mount on a kitchen wall or sit on a nightstand atop a speaker base — is ready to ship. The factories in Vietnam are prepared. The $350 price tag has been set. But the device that was supposed to mark Apple's definitive entry into the smart home wars remains locked behind closed doors, waiting for one thing: a version of Siri that actually works.

On March 9, 2026, Bloomberg's Mark Gurman reported that Apple has once again postponed the launch of its planned smart home hub, now targeting September 2026 — a timeline that would align with the release of iOS 27 [1]. It is the latest in a chain of delays stretching back more than two years, and it exposes a deeper truth about the state of artificial intelligence at the world's most valuable company: Apple bet everything on a Siri rewrite, and the rewrite isn't done.

A Product Without Its Soul

The device, internally codenamed J490 and sometimes referred to as the "HomePad" or "Command Center," was first reported by Bloomberg in November 2024 [2]. Apple envisioned it as a centralized hub for the connected home — a place to control smart appliances, make FaceTime video calls, check the weather, browse calendars, display photos, and, above all, interact with a next-generation Siri powered by large language models [3].

The hardware specifications that have leaked paint a picture of a characteristically Apple product: a roughly 6-inch square display with thick bezels, available in silver and black, with a camera at the top center, built-in speakers, and a rechargeable battery [4]. Two form factors are planned — a wall-mounted version with MagSafe-like snap-to-wall capability and a countertop version sitting atop a speaker base reminiscent of the HomePod mini [3].

But without the upgraded Siri, the device is a screen with no brain. Apple's entire smart home strategy hinges on making Siri the intelligent, conversational interface that ties together HomeKit devices, Apple services, and the broader Apple ecosystem. The current version of Siri — the one that still struggles with multi-step commands and contextual understanding — simply isn't good enough to serve as the centerpiece of a $350 home hub competing against Amazon's Alexa and Google's Assistant [5].

The Siri Crisis: A Decade of Technical Debt

The roots of this delay reach back more than a decade. Siri launched in 2011 as one of the first mainstream voice assistants, but its underlying architecture was never designed for the age of large language models. While competitors invested heavily in conversational AI, Apple's Siri team was constrained by an aging codebase that proved, in the words of multiple reports, "practically impossible to overhaul without chaos" [6].

Apple's internal effort to rebuild Siri — codenamed "Linwood" — represents a ground-up rewrite of the assistant's intelligence layer using Apple Foundation Models [7]. The goal is to transform Siri from a command-based system into something more closely resembling ChatGPT or Claude: a conversational AI that can understand context, maintain coherent multi-turn dialogues, comprehend on-screen activity, and execute complex, multi-step tasks across apps [8].

The problem is that this rewrite has been plagued by setbacks. Internal testing revealed that the new AI engine was only successfully handling 67-80% of requests — a figure that falls well short of Apple's quality bar [7]. Test results showed Siri sometimes stalling on complex queries, responding too slowly, or misinterpreting user instructions entirely. TechCrunch reported in February 2026 that the revamp had been "delayed again," with some features now pushed from the planned iOS 26.4 release to iOS 27 in September [9].

The Google Gambit

Facing the reality that its in-house AI models alone could not deliver a competitive Siri on the timeline investors and customers expected, Apple made a dramatic strategic pivot in January 2026: it signed a multi-year deal with Google to use Gemini as the foundation for Apple Foundation Models [10].

The partnership, announced jointly by both companies on January 12, 2026, represents one of the most significant AI collaborations in the industry. Apple stated that "after careful evaluation, we determined that Google's technology provides the most capable foundation for Apple Foundation Models" [10]. Reports suggest the deal could be worth roughly $1 billion per year to Google, though neither company confirmed financial terms [11].

The Gemini integration is designed to supercharge Siri's conversational abilities while maintaining Apple's privacy architecture. Apple Intelligence will continue to process data on-device and through Apple's Private Cloud Compute infrastructure, with Gemini serving as the underlying model technology rather than a cloud service that receives user data [10]. This arrangement sits alongside Apple's existing partnership with OpenAI, which integrates ChatGPT for complex queries requiring broad world knowledge [12].

But integrating a new foundational model into a system already undergoing a massive rewrite takes time — time that has contributed to the September target date.

The Competitive Gap

Every month of delay widens the gap between Apple and its competitors in the smart home space. Amazon's Echo Show and Google's Nest Hub have been on the market for years, establishing a installed base of tens of millions of smart displays in homes worldwide [13].

Source: GDELT Project

Data as of Mar 9, 2026CSV

The numbers tell a stark story. Amazon's Alexa ecosystem is compatible with approximately 100,000 smart home devices. Google Home supports a vast and growing range through both native integrations and the Matter standard. Apple's HomeKit, by comparison, supports over 1,000 certified devices — though the adoption of Matter, the unified smart home protocol backed by all three companies, has begun to level the playing field on compatibility [13].

Yet Apple's position isn't hopeless. The company has over 2 billion active devices worldwide, and its installed base of iPhones, iPads, Apple Watches, and Macs creates a flywheel effect that neither Amazon nor Google can match in the premium consumer segment [14]. HomeKit integrations have risen to over 125 million connected devices globally, and HomePod mini sales grew 11% in Apple's most recent quarter [15].

The smart home market itself continues to expand rapidly. Industry analysts value the global market at approximately $148-180 billion in 2025-2026, with projections reaching $848 billion by 2034 at a compound annual growth rate of over 21% [16]. In the United States alone, the market is expected to grow from $33 billion in 2025 to nearly $100 billion by 2032 [16]. Apple doesn't need to dominate the entire market — it needs to capture the high end of it, much as it has in smartphones and personal computing.

The Privacy Card

Apple's strongest differentiator in the smart home arena remains privacy. While Amazon and Google have built their smart home ecosystems around cloud-based processing that feeds their advertising and data businesses, Apple has positioned HomeKit as a privacy-first alternative [13].

HomeKit processes most data locally on devices like the HomePod rather than routing commands through external servers. HomeKit Secure Video performs all video analysis on-device, distinguishing between people, animals, and vehicles without sending footage to Apple's servers. Recordings are end-to-end encrypted [13].

In an era of increasing consumer awareness about data privacy — and growing regulatory scrutiny of tech companies' data practices — this positioning could prove decisive. The question is whether Apple can deliver on its AI ambitions while maintaining this privacy architecture, or whether the constraints of on-device processing have contributed to the very delays that keep pushing the HomePad's launch date back.

Financial Implications

Apple's most recent quarterly results reveal the complexity of the company's hardware-software balancing act. In Q1 2026, Apple reported record revenue of $143.8 billion, up 16% year over year, with Services reaching an all-time high of $30 billion [15]. But the Wearables, Home and Accessories segment — which includes HomePod — came in at $11.49 billion, missing Wall Street estimates and declining 2% annually [15].

Source: FRED / S&P Dow Jones Indices

Data as of Mar 6, 2026CSV

The smart home display represents more than just a new hardware category for Apple. It is a gateway to expanding Services revenue — subscriptions, HomeKit accessories, Apple Music, FaceTime, and the broader Apple ecosystem. Wall Street analysts have identified home automation and security as key catalysts for Apple's continued growth [17]. The longer the HomePad stays on the shelf, the longer that revenue potential remains unrealized.

What September Means

If Apple hits its September target, the HomePad would launch alongside iOS 27 and, presumably, the iPhone 18 lineup. That timing would give Apple a massive marketing platform — the annual September event is one of the most-watched product launches in technology.

But September is not guaranteed. Apple has already pushed this product back from spring 2025 to late 2025, then to spring 2026, and now to September 2026. Each delay has been driven by the same fundamental issue: Siri isn't ready [1][7][9].

The September timeline rests on the assumption that the Gemini-powered Siri rewrite will be complete and stable enough for a consumer launch within six months. Given the track record of internal testing issues and repeated postponements, skepticism is warranted.

Analyst Ming-Chi Kuo, who first reported on the device back in March 2023 when he predicted a 7-inch HomePod display arriving in the first half of 2024, has watched the timeline slip repeatedly — from H1 2024 to post-WWDC 2025 to 2026 [18]. Each delay has been attributed to the same root cause: software, not hardware.

The Bigger Picture

The HomePad delay is ultimately a story about the AI transition reshaping the entire technology industry. Apple, despite its $3+ trillion market capitalization and its reputation for polish and integration, has found itself in the unfamiliar position of playing catch-up. The company that defined the smartphone era with the iPhone has struggled to define the AI era with Siri.

The Google partnership is an acknowledgment of that reality. By licensing Gemini rather than building everything in-house, Apple is prioritizing speed to market over complete vertical integration — a rare concession for a company that has historically insisted on controlling every layer of its technology stack.

For consumers waiting for a premium smart home display that integrates seamlessly with their iPhones and Apple Watches, the wait continues. The hardware is ready. The factories are ready. The market is ready. But until Siri catches up with the ambitions Apple has set for it, the HomePad will remain the most finished unfinished product in Cupertino.

The September clock is ticking.