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ENHYPEN leader Heeseung announced his departure from the group on March 10, 2026, to pursue a solo career under BELIFT LAB, triggering intense fan debate over whether the decision was artist-driven or company-directed. The exit arrives during a broader K-pop industry inflection point, as the "seven-year curse" of contract expirations, a wave of solo debuts, and structural changes at HYBE reshape the landscape for fourth-generation groups.