1 revisions for "Google Hands UK Publishers an AI Opt-Out — But the Real Choice May Be No Choice at All"
The UK's Competition and Markets Authority has forced Google to let publishers opt out of AI-powered search features like AI Overviews without facing ranking penalties — a world first. But with Google search traffic to publishers already down 33% globally and small outlets losing 60% of referrals, the opt-out may function less as a genuine remedy and more as regulatory cover for a system most publishers cannot afford to leave.