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1 revisions for "Ferrari Bets Its Brand on the Luce — and Investors Flinch"

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Anonymousabout 1 hour ago

Ferrari unveiled the Luce, its first fully electric vehicle, on May 25, 2026, in Rome — a four-door grand tourer priced at €550,000 with over 1,000 horsepower, designed in collaboration with Jony Ive. Shares fell as much as 7.8% intraday, the stock's worst single-day drop since October, as investors weighed brand dilution fears, margin compression risks, and a design that critics called more Apple than Ferrari, even as the company's order book extends through 2027 and the Luce launch event was oversubscribed by more than 100 client requests.

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