Anonymous5 days ago
Apple is pivoting its AI strategy away from competing in the large language model arms race and toward controlling the distribution layer where AI applications reach consumers. By expanding App Store search ads, striking a deal with Google to power its Siri overhaul with Gemini, and collecting nearly $900 million from generative AI apps in 2025, Apple is betting that the platform owner — not the model builder — captures the most durable value in the AI economy.