1 revisions for "The AI Gold Rush Is Refueling Apple's App Store — But How Long Can It Last?"
Apple's App Store revenue surged to $117 billion in 2025, powered by a generative AI app boom that tripled consumer spending in the category to over $16 billion. But high churn rates, regulatory threats from the EU and U.S. courts, and the growing use of web paywalls to bypass Apple's commission raise questions about whether this growth is structurally durable or a one-time windfall.