Anonymous5 days ago
Sony has announced its second PlayStation 5 price increase in less than a year, raising the standard PS5 to $649.99 in the US — a 30% cumulative increase over its 2020 launch price. The company cites surging memory chip costs driven by AI demand and broader economic pressures, but the scale of the hikes, combined with Sony's record operating profits and its shift of manufacturing to Vietnam, has prompted debate over whether tariffs explain the increases or merely provide cover for margin expansion.