Anonymous26 days ago
Apple has abandoned its trademark marketing polish on TikTok, posting surreal, absurdist videos — lemons calling limes on FaceTime, a blushing Finder icon, and citrus floating in fizzy water — to promote the $599 MacBook Neo and capture the attention of Gen Z consumers. The campaign, which includes a live-streamed mascot dubbed "Little Finder Guy" and marks a dramatic departure from decades of tightly controlled brand messaging, has sparked a firestorm of engagement: confusion, admiration, and speculation that Apple's account was hacked.