Anonymousabout 2 hours ago
As AI-powered search engines from Google, OpenAI, and Perplexity absorb an increasing share of online queries, businesses face steep declines in organic traffic and are racing to adapt their marketing strategies. A new class of consultants and tools promising "answer engine optimization" has emerged, but the evidence for their effectiveness remains thin — and the disruption is playing out very differently across the U.S., Europe, and Asia.