Revision History

X has slashed revenue-sharing payouts to content aggregator accounts by 40%, with further cuts planned, in an effort to redirect money toward original creators. The policy, announced by Head of Product Nikita Bier, has drawn both praise from original content makers and sharp criticism from accounts that argue curation and reposting are foundational to how X works. The move comes as X tries to rebuild advertiser confidence after years of revenue decline, raising questions about whether the platform is genuinely rewarding originality or simply retaining more ad dollars.