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1 revisions for "The $16 Salad Problem: Inside Sweetgreen's Desperate Bid to Win Back the Customers It Priced Out"

Sweetgreen, once the darling of fast-casual dining and Wall Street, is facing an existential crisis as same-store sales plummeted 11.5% in Q4 2025 and customer traffic cratered by 13.3%. The salad chain is now scrambling to overhaul its pricing architecture, launch cheaper wraps, and rethink its entire value proposition after years of premium pricing drove away the health-conscious millennials who built the brand.